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You might not consider customer retention the primary goal in your content marketing strategy. After all, you can’t retain customers if you haven’t acquired them, and no business can reach future revenue targets with nothing but last year’s receipts. But you may want to think again. As CMI...
One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it's easy to lose sight of exactly whom you're talking to. It doesn't matter whether...
When creating a website for your business, there are certain things to keep in mind from a design perspective that can make or break your site. Even if you do not plan to spend a fortune on your site, paying attention to each of these items you will ensure that the final product is something of...