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You might not consider customer retention the primary goal in your content marketing strategy. After all, you can’t retain customers if you haven’t acquired them, and no business can reach future revenue targets with nothing but last year’s receipts. But you may want to think again. As CMI...
One of the most critical aspects of any successful marketing campaign is knowing your audience. It seems simple, but after initial concept development, multiple iterations of creative, and layers of approvals, it's easy to lose sight of exactly whom you're talking to. It doesn't matter whether...